MediaBook Privacy Policy

MediaBook considers the privacy of its clients to be of utmost importance and works to protect it. The steps that MediaBook takes to respect client privacy while collecting data from use of our Web site are listed below: MediaBook does not make any client data available to third parties. We do not share data from any client with other clients.

Site administrators at client companies have access to usage data for their employees who are granted online access to MediaBook Research to manage access to that research.

MediaBook regularly analyzes data pertaining to visitor trends, research consumption, and research grading in order to improve our research, plan site enhancements, and measure overall site effectiveness. We consider this data to be Confidential Information as defined by MediaBook's Employee Confidentiality and Proprietary Rights Agreement.

MediaBook media planners, account managers, analysts, and other members of the research staff can place Reports and Briefs into a client's Private Library. To prevent duplicate placement of Reports and Briefs, research and account management employees can review the contents in this area. Internal employee education around our Privacy Policy includes discussion of Private Library review privileges and stresses the confidentiality of clients' data.

All MediaBook employees receive copies of this Privacy Policy as part of employee training. MediaBook management considers violation of client confidentiality to be a serious infringement of MediaBook policies.